Rebrand and identity
Aykana Consultancy
In a market of grey areas, Aykana deals in black and white.
- Client
- Aykana
- Role
- Strategy, identity, collateral
- Year
- 2026
A market-development consultancy working across African trade corridors. The brand idea came out of the research: in a market of grey areas, Aykana deals in black and white.
Six competitors were navy, geometric and decorated. So this one is monochrome, typographic and documentary: emphasis by weight rather than colour, silver reserved for structure, and a brandmark that is one letter on one line with a tick at the destination.
One letter, one line, one destination.
