Product brand and design system
Bamba Swap
Your airtime. Real cash. No tricks.
- Client
- Bamba Swap
- Role
- Chief Strategy & Innovation Officer, Board Director
- Status
- Active
BAMBA SWAP · ACTIVE
Your airtime. Real cash. No tricks.
warmth and restraint
Kenyan fintech turning unused airtime into real cash. The brand had to carry two things at once: the warmth that makes a stranger trust you with money, and the restraint that makes a regulator take you seriously.
Status colours are deliberately warm (deep green, amber, brick) because neon red reads as danger in a product people already feel nervous using.
Alongside the brand work I hold the governance seat: keeping strategy and systems honest from inside the boardroom as the team grows.
What shipped
- Brand guidelines and visual strategy
- Design tokens and component CSS
- Tailwind config with self-hosted type
- Progressive web app shell
- Social and campaign templates
- Business card and email signature
- Analytics dashboard, 2021 to 2025
- Full client handover package